GEO Blog
GEO Blog (English)
Articles on GEO, SEO and AI optimization — how to get ChatGPT, Perplexity and Google AI to recommend your business.
GEO fundamentals
What GEO is, how it works, and how to measure it.
E-E-A-T: How to Build Authority That AI Recognizes and Trusts
Experience, Expertise, Authoritativeness, Trustworthiness: the framework Google and AI engines use to decide which sources to cite — and the concrete actions that build it.
Generative AI in 2026: The Trends Transforming Search
ChatGPT as a conversational search engine, Perplexity's rise, Google AI Overviews and new players: what the 2026 generative AI landscape means for your business's visibility.
GEO vs SEO: Key Differences and Why Your Business Needs Both
GEO and SEO are complementary, not competing: SEO ranks you in Google results; GEO gets AI engines to cite you. The practical differences and what your business needs in 2026.
Google AI Overviews: What They Are and How They Affect Your Business in 2026
AI Overviews appear in ~48% of searches BrightEdge tracks (Feb 2026); other methodologies measure 21-25%. What they are, their CTR impact, and how to become a cited source.
Google Business Profile and GEO: The Connection That Multiplies Your Visibility
Your Google Business Profile is one of the main sources AI engines check to verify your business. Categories, services with prices, photos, reviews and posts that raise your AI visibility.
How to Measure the ROI of Your GEO Investment
GEO ROI is not measured in rankings alone: it is measured in AI citations, brand mentions and customers who arrive because an AI recommended you. Metrics, tools and a realistic calculation.
llms.txt: What It Is, How to Create It, and What to Honestly Expect
llms.txt is an emerging, optional plain-text standard that summarizes your business for AI systems. What it realistically does (and does not do), its structure, and a real implementation example.
Perplexity vs Google: How Search Is Changing and What It Means for Your Business
On Google you compete for ten positions; on Perplexity, for 2-3 cited sources. How Perplexity decides what to cite, the role of PerplexityBot, and how to optimize for both.
Robots.txt for AI Crawlers: The Complete Configuration Guide
GPTBot, ClaudeBot, PerplexityBot, Google-Extended: which AI crawlers matter, how to allow them correctly, and the common mistakes that silently make sites invisible to AI.
Schema Markup: The Complete Guide for Businesses That Want AI Visibility
Schema markup tells Google and AI engines exactly what your business is. The 5 most important types, implementation as JSON-LD, validation tools, and why it weighs 10% of the Visibility Index.
What Is GEO? A Complete Guide to Generative Engine Optimization
GEO (Generative Engine Optimization) gets AI engines like ChatGPT, Gemini and Perplexity to cite and recommend your business. The 8 dimensions, how it differs from SEO, and how to measure it.
GEO by industry
Specific playbooks for your sector.
GEO for Clinics and Healthcare Centers
Patients increasingly ask AI to find health professionals. MedicalBusiness and MedicalCondition schema, verifiable testimonials and the GBP signals that get clinics recommended.
GEO for E-commerce: How to Get AI to Recommend Your Online Store
AI recommendations convert directly into sales. Product schema, AggregateRating reviews, editorial category content and the product blog that make AI engines cite your store.
GEO for Hotels and Tourism: How AI Decides Where Your Guests Stay
Travelers ask AI where to stay before opening a booking site. LodgingBusiness schema, destination content, structured reviews and the bilingual strategy that gets hotels named.
GEO for Lawyers and Law Firms
"I need a lawyer for…" is one of the most frequent AI queries. LegalService schema, one page per practice area, FAQPage schema and the E-E-A-T credentials that get firms cited.
Why Every Digital Marketing Agency Needs to Offer GEO
Clients are already asking why they don't appear in ChatGPT. GEO as a differentiator, the agency business model at the rate your agency sets, and white-label GEO with Bello GEO.
GEO for Real Estate in Latin America and the US
An AI answer naming an agent or a neighborhood can be worth thousands in commissions. RealEstateAgent schema, neighborhood pages and bilingual GEO for the US Hispanic market.
GEO for Restaurants: How to Appear in AI Recommendations
When diners ask ChatGPT or Perplexity where to eat, the AI recommends the restaurants it knows. Restaurant schema, HTML menus, Google Business Profile and reviews that get you named.
GEO for Educational Institutions: Universities, Schools and Online Courses
Students ask AI which university or course to choose before committing thousands of dollars. EducationalOrganization and Course schema, program pages and academic E-E-A-T.