GEO Blog (English)

E-E-A-T: How to Build Authority That AI Recognizes and Trusts

Experience, Expertise, Authoritativeness, Trustworthiness: the framework Google and AI engines use to decide which sources to cite — and the concrete actions that build i

Generative AI in 2026: The Trends Transforming Search

ChatGPT as a conversational search engine, Perplexity's rise, Google AI Overviews and new players: what the 2026 generative AI landscape means for your business's visibil

GEO vs SEO: Key Differences and Why Your Business Needs Both

GEO and SEO are complementary, not competing: SEO ranks you in Google results; GEO gets AI engines to cite you. The practical differences and what your business needs in

Google AI Overviews: What They Are and How They Affect Your Business in 2026

AI Overviews appear in ~48% of searches BrightEdge tracks (Feb 2026); other methodologies measure 21-25%. What they are, their CTR impact, and how to become a cited sourc

Google Business Profile and GEO: The Connection That Multiplies Your Visibility

Your Google Business Profile is one of the main sources AI engines check to verify your business. Categories, services with prices, photos, reviews and posts that raise y

How to Measure the ROI of Your GEO Investment

GEO ROI is not measured in rankings alone: it is measured in AI citations, brand mentions and customers who arrive because an AI recommended you. Metrics, tools and a rea

llms.txt: What It Is, How to Create It, and What to Honestly Expect

llms.txt is an emerging, optional plain-text standard that summarizes your business for AI systems. What it realistically does (and does not do), its structure, and a rea

Perplexity vs Google: How Search Is Changing and What It Means for Your Business

On Google you compete for ten positions; on Perplexity, for 2-3 cited sources. How Perplexity decides what to cite, the role of PerplexityBot, and how to optimize for bot

Robots.txt for AI Crawlers: The Complete Configuration Guide

GPTBot, ClaudeBot, PerplexityBot, Google-Extended: which AI crawlers matter, how to allow them correctly, and the common mistakes that silently make sites invisible to AI

Schema Markup: The Complete Guide for Businesses That Want AI Visibility

Schema markup tells Google and AI engines exactly what your business is. The 5 most important types, implementation as JSON-LD, validation tools, and why it weighs 10% of

What Is GEO? A Complete Guide to Generative Engine Optimization

GEO (Generative Engine Optimization) gets AI engines like ChatGPT, Gemini and Perplexity to cite and recommend your business. The 7 pillars, how it differs from SEO, and

GEO for Clinics and Healthcare Centers

Patients increasingly ask AI to find health professionals. MedicalBusiness and MedicalCondition schema, verifiable testimonials and the GBP signals that get clinics recom

GEO for E-commerce: How to Get AI to Recommend Your Online Store

AI recommendations convert directly into sales. Product schema, AggregateRating reviews, editorial category content and the product blog that make AI engines cite your st

GEO for Hotels and Tourism: How AI Decides Where Your Guests Stay

Travelers ask AI where to stay before opening a booking site. LodgingBusiness schema, destination content, structured reviews and the bilingual strategy that gets hotels

GEO for Lawyers and Law Firms

Why Every Digital Marketing Agency Needs to Offer GEO

Clients are already asking why they don't appear in ChatGPT. GEO as a differentiator, the agency business model at the rate your agency sets, and white-label GEO with Bel

GEO for Real Estate in Latin America and the US

An AI answer naming an agent or a neighborhood can be worth thousands in commissions. RealEstateAgent schema, neighborhood pages and bilingual GEO for the US Hispanic mar

GEO for Restaurants: How to Appear in AI Recommendations

When diners ask ChatGPT or Perplexity where to eat, the AI recommends the restaurants it knows. Restaurant schema, HTML menus, Google Business Profile and reviews that ge

GEO for Educational Institutions: Universities, Schools and Online Courses

Students ask AI which university or course to choose before committing thousands of dollars. EducationalOrganization and Course schema, program pages and academic E-E-A-T